Authentically interacting with your audience and genuinely presenting yourself in the online world feels like an almost unreachable goal these days.
In a world of what seems like 7 billion people doing their own thing it can feel nearly impossible to stand out.
But, I don’t mean this to be pushy or another one of those annoying creative entrepreneur girls you hate (it’s fine I hate them too) but truly, there is so much benefit to a well branded business.
A thoughtfully and intentionally designed/strategized brand can be your secret to success.
But before I jump in and tell you all the ways a well branded-business can make you the cash, I feel like I need to clarify something.
Your BRAND is what other people say and feel about your brand.
Your BRAND IDENTITY is all of the visual elements that make your brand.
I hope that clarified that for you if you were wondering. It’s one of those buzz words I think we assume we can just confetti throw around and people will understand what we’re saying. Well you’re welcome for the clarification.
So, as for those benefits, here are 4 ways your business can benefit from a successful brand strategy and identity.
You’re automatically trusted.
When you LOOK like you know what you’re doing, people automatically assume you do. When your presentation, website, emails, social media, has a high end and & luxury design attached to it, people automatically trust you for your professionalism and consistency.
You Stand Out Easier.
When you have a cohesive, thoughtful, and specifically designed brand, you immediately stand out from your competitors! Easy peasy lemon squeezy!
You provide Clarity.
These days it’s not uncommon for people to have multi facilitated businesses. From webinars, to shops, blogs, and etc. it’s easy to come across as confusing when you have several things going on. And people 10/10 run away when they’re confused. A strong brand identity provides clarity for your brand, putting people at ease to trust you, understand what you and in some way, purchase from you!
You’ll have Ravings Fans.
We all have those 1-2 brands that we absolutely LOVE. and my bet is that you don’t love them for just one reason. But you love buying from them because of their customer service, you love their products, you love how luxury their packaging feels, you love how their website feels, and going on their social media is just dreamy.
You want your audience to feel this way about you and they will when you have a well designed, obsession worthy brand.
When you have a cohesive and beautifully strategized design across your business, it’s instantly easier to create RAVING fans of yours.