Onau Brand Feature

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3/23/2021

3/23/2021

branding

Today, I’ll be featuring one of my Fall 2020 brand personal projects: onau fine jewelry.

Personal Projects are some of my favorite ways to share my style and strategy with my dream clients. Being a lover of bold color and whimsical patterns, I can sometimes struggle with the lighter, more feminine brands. I believe in constantly pushing myself creatively and trying things I’m not an expert at. So for me, that looked like a dainty jewelry brand that included packaging design & several other pieces of luxury collateral.

About the Brand

Onau is a feminine and minimalistic jewelry brand aiming to bring effortless and everyday class to people through fine jewelry. Their goal is to create a luxury but reachable brand to bring “everyday luxury” to their consumers.

The Strategy

To walk the thin tight rope of “upscale” and “everyday” I knew I wanted to use colors that timeless but are not too royal or romantic. Soft pinks, creams, and dark neutrals created a palette that was feminine and refined but still easy and calming to interact with.

I pulled a lot of inspiration from fine art textures to create feelings of status and refinement. Having an additional texture to compliment a very minimal logo also brought depth to the brand.

Design Touches

I didn’t want to create overwhelm and confusion by having too many design elements used, and end up cheapening the feel. So the strategy was simply this; simple. I took the less is more approach to a whole new level with this elevated minimalistic brand.

Scroll below to see the details and collateral of this personal brand project.

Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.
Fine jewelry brand design. Feminine and Luxury Packaging Design by the Worth It Approach.

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