the strategy

howdy ho is a fictional brunch spot in south congress area austin, tx. as a designer, i've alwasy dreamed of getting to work with a restaurant brand. (preferably brunch let's be honest).

howdy ho was a modern take on the retro western roots of austin. using a 50's style color palette and primary block shapes i wanted everything to feel whimsical, fun, and bright,

from bold menus, to a vibrant social media, and quirky tote bags merch; every touch point of this brunch spot is fun, full of whimsy, and obsession worthy.

every design elements is hand drawn to feel home-y, personable, and like you stepped into your funky cool aunt's kitchen. scroll below to see the details that make up howdy ho; brunch all day!